文化体制改革、市场化进程对媒体的影响研究
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财经研究 2015 年 第 41 卷第 11 期, 页码：124 - 132
摘要
参考文献
摘要
随着信息渠道的多样化,媒体面临巨大挑战,探究媒体发展的关键因素显得尤为重要。作为推动媒体改善经营效率的重要举措,文化体制改革对媒体发展产生了深远影响,市场作为报道的收益来源也显示出了自身活力。文章以"三聚氰胺事件"后报纸对乳业公司的报道为样本,首次实证分析了文化体制改革和市场化进程对媒体报道的促进作用。研究发现,文化体制改革推进更为深入的全国性报纸和非政府机关报分别比地方性报纸和政府机关报原文转载通报类信息的倾向性要弱;此外,报社所在省份的市场化程度越高,报纸报道的态度和内容越多元化。文章指出,进一步改善内部经营效率、推动市场化进程是媒体行业发展的关键。
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[2] 裴永刚.非时政类报刊转企改制的问题探讨[J].出版发行研究, 2011, (11):10-14.
[3] Bhattacharya U, Galpin N, Ray R, et al. The role of the media in the Internet IPO bubble[J]. Journal of Financial and Quantitative Analysis, 2009, 44(3):657-682.
[4] Bushee B J, Core J E, Guay W, et al. The role of the business press as an information intermediary[J]. Journal of Accounting Research, 2010, 48(1): 1-19.
[5] Djankov S, Mcliesh C, Nenova T, et al. Who owns the media?[J].Journal of Law and Economics, 2003, 46(2):341-381.
[6] Dyck A, Morse A, Zingales L.Who blows the whistle on corporate fraud?[J] Journal of Finance, 2010, 65(6): 2213-2253.
[7] Dyck A, Volchkova N, Zingales L. The corporate governance role of the media: Evidence from Russia[J]. Journal of Finance, 2008, 63(3): 1093-1135.
[8] Fang L, Peress J. Media coverage and the cross-section of stock returns[J]. Journal of Finance, 2009, 64(5): 2023-2052.
[9] Gurun U G, Bulter A W. Don't believe the hype: Local media slant, local advertising, and firm value[J]. Journal of Finance, 2012, 67(2):561-598.
[10] Houston J F, Lin C, Ma Y. Media ownership, concentration and corruption in bank lending[J]. Journal of Financial Economics, 2011, 100(2): 326-350.
[11] Jensen M C. Toward a theory of the press[R]. Working Paper, 1979.
[12] Kothari S P, Li X, Short J E. The effect of disclosures by management, analysts, and business press on cost of capital, return volatility, and analyst forecasts: A study using content analysis[J]. Accounting Review, 2009, 84(5): 1639-1670.
[13] Li F. The information content of forward-looking statements in corporate filings―A naive Bayesian machine learning approach[J]. Journal of Accounting Research, 2010, 48(5): 1049-1102.
[14] Li F. Annual report readability, current earnings, and earnings persistence[J]. Journal of Accounting Economics, 2008, 45(2): 221-247.
引用本文
朱红军, 李贺. 文化体制改革、市场化进程对媒体的影响研究[J]. 财经研究, 2015, 41(11): 124–132.
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