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【With the same author name:【岳蓓蓓】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Association of “Green”: A Research on the Contingency Mechanism of the Effects of Green Product Packaging Color on Consumers’ Green Purchase Intention

Sheng Guanghua, Dai Jiatong, Yue Beibei

Packaging color, functioning as an indispensable tool used by enterprises for marketing and information transmission, would quickly and intuitively transmit product information to consumer...

First published at: May 20, 2021

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doi:10.16538/j.cnki.fem.20200804.301

Foreign Economics & Management, Vol. 43, Issue 05, pp. 91 - 105

| F270

Will Enterprise Feedback Promote Green Repeated Consumption Intention? An Empirical Study on the Impact of Post-consumption Value Feedback on Consumers’ Green Repeated Consumption Intention

Sheng Guanghua, Yue Beibei, Gong Siyu

How to stimulate consumers to sustain and repeat green consumption is not only a realistic problem for enterprises to carry out the all-round diversified green marketing and implement the ...

First published at: Oct 01, 2019

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doi:10.16538/j.cnki.fem.20190813.002

Foreign Economics & Management, Vol. 41, Issue 10, pp. 3 - 16

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