MARKETING | Department of Academic Journals, SUFE http://qks.sufe.edu.cn/J/Column/MARKETING?jid=j00002 en_us Copyright 2017.4 by Department of Academic Journals, SUFE. all rights reserved Jun 26, 2026 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Construction of Chinese Enterprises’ Marketing Capabilities under the Goal of High-quality Growth: A Research Based on Interviews with CMOs]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0yhyPUfkP-sUJl-ljS1-TMEO-PF540sKoY0Sb DAJ-SUFE 2026-05-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Destination Brand Narratives and Brand Reshaping in the Era of Digital Media: A Case Study of Guizhou’s “Cunchao”]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0fKCYcscV-9tnJ-Bsdm-DqBm-bWSytSVyjwHk DAJ-SUFE 2026-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]How do Brand Logos Mitigate the “Negative Energy” of Algorithms? The Interaction Effect between Algorithm Adaptivity and Brand Letter Case]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0gWfWCyFc-8nmG-KFig-xmDD-XQK9yG4MIfgj DAJ-SUFE 2026-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]A Review of Research on Stereotypes about Disadvantaged Groups in the Marketing Field and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0GM2LQvnH-HMbJ-Bwz0-wdTx-rsgsTEIbbgba DAJ-SUFE 2026-03-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]A Research on the Influence Mechanism of Brand Innovative Assets on Corporate Sustainable Competitive Advantages under the Context of New Quality Productive Forces]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0iDFmzOaM-I6KX-0eGO-afPN-VwaXB5AG7dic DAJ-SUFE 2026-02-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Impact of Absurdist-style Product Design on Luxury Brand Preference]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0cVFSCaAP-GjSU-KXab-YkoG-ponHe1yKaVLp DAJ-SUFE 2025-12-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“Social Climbing” or “Self-inflicted Hardship”? A Research on the Impact of Co-branding on the Evaluation of New Products by Weak Brands]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0z9aeWLtH-b0cr-eqCz-2jAv-QINCjwtTGj2p DAJ-SUFE 2025-11-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]To Handle Weights with Ease or Caution?A Study on the Impact of Virtual Reality Control Sense on Consumer Perception of Product Weight]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0mnOZzrTW-skx1-7oTj-vnSG-qAgH5SF6d21T DAJ-SUFE 2025-10-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“One-to-one” or “One-to-many”? A Study on the Differential Impact and Mechanisms of Service Customization Models]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0v4f8sEZF-7z82-HQYq-0xRX-4EThqz5HnZuj DAJ-SUFE 2025-10-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“Wow! I Got New Ideas”: A Review of Customer Inspiration and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/xC7HYc7A-gWVn-gw3c-vMf8-EOrA81nzNNws DAJ-SUFE 2025-08-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]How does Cultural Tightness-Looseness Affect Consumer Behavior: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A67tpHEZa-BQ5D-mt9w-jCOd-9dfPfIORHZnJ DAJ-SUFE 2025-07-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Emotional Connection: Innovative Mechanisms for Product Interaction that Meet Users’ Emotional Needs]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0XWJpaLmc-UCwx-HY9q-qQlB-CKQtcaAr1B8L DAJ-SUFE 2025-07-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0y0mocdOQ-OfXG-lbi7-nxMz-etsRyJ8zMcWc DAJ-SUFE 2025-06-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Impact of Social Anxiety on Consumption Behavior: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A9JRfCpqb-tWmV-BIzI-rZtv-mr24HLLhkYWs DAJ-SUFE 2025-05-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“Appearance” Matches “Behavior”: The Impact of Robot Anthropomorphism and Task Types on Consumer Preferences]]> http://qks.sufe.edu.cn/J/ArticleQuery/A6d5oMwqH-bZzm-4anT-i0YR-HeUo22tjDDxN DAJ-SUFE 2025-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]A Review and Prospects of Research on Consumer Impatience]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0DwRivqWr-KsMg-8yYL-gtSM-ABqICafcLvBp DAJ-SUFE 2025-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Product Upgrades from the Consumer Perspective: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/hnzFSJ6U-A0fp-bBvM-I15w-LvqIyednejGM DAJ-SUFE 2025-03-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Counterintuitive Effect of Negative Reviews: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0GYVwwJ7U-ZirK-Iv2p-MUIG-WIEIDBKW7cZd DAJ-SUFE 2025-02-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Impact of Branded NFT Characteristics on Consumer Response: A Study Based on the Grounded Theory]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0WNdvMgiZ-1k7M-3ixv-D33P-w0gVUC6vnHR1 DAJ-SUFE 2025-01-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Humanlike Appearance and Artificial Empathy: The Impact of Service Robot Anthropomorphism on Consumers’ Human-Robot Value Co-Creation Intention]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0yqjWNcJK-r0YM-HxKn-Qpyt-Wx9sv2sgdu37 DAJ-SUFE 2024-12-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes]]> http://qks.sufe.edu.cn/J/ArticleQuery/A1ak9PsS5-J96I-SE0X-EE66-4f1n8b6gbXtW DAJ-SUFE 2024-12-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Secret Consumption: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0fSkvlFSD-qcp6-rHTY-D7jI-6EKxaiufxYdI DAJ-SUFE 2024-11-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio]]> http://qks.sufe.edu.cn/J/ArticleQuery/L0ArZR32-t3jv-vMIw-H6oW-GCA2Co3EcjP4 DAJ-SUFE 2024-11-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Effect of the Match between Celebrity Spokespersons and Victims on Donation]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0X1r3YyRF-zF5J-xmLo-uGQe-L9xp5MPuxPWO DAJ-SUFE 2024-11-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Temporal Landmarks and Their Effect: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0AjIblOfs-Bcyo-uePI-R66g-zcI6jegTezlH DAJ-SUFE 2024-09-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Construction Process and Mechanisms of Immersive Experience Scenes: A Case Study Based on “The Longest Day in Chang’an” Theme Block]]> http://qks.sufe.edu.cn/J/ArticleQuery/skKGPeX2-h6We-dRlM-0a2j-uWYODQYaBiWn DAJ-SUFE 2024-09-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0xnPbJtgH-kXJZ-rYLG-Yyic-ZlUeuEMELrEo DAJ-SUFE 2024-08-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Chinese Corporate Brands “Going Global”: How does the Belt and Road Initiative Enhance Corporate Brand Value]]> http://qks.sufe.edu.cn/J/ArticleQuery/A8fIJzux5-KXEL-8NRd-hVY3-WYlOp7wZqV1D DAJ-SUFE 2024-08-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Negatively-valenced Customer Engagement Research:A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A02Ns94iJ-N7Iw-MWim-UMVd-CowAfYeSl3rB DAJ-SUFE 2024-07-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0twZktiK7-rPqu-6hle-wq2r-sScRbLBVcESR DAJ-SUFE 2024-07-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Impact of the Descriptiveness of Traditional Cultural Elements in Food Packaging on Perceived Healthiness]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0eYvTtxpO-LWoO-RnpN-9ONi-rmHj5stnWlBD DAJ-SUFE 2024-06-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Robots Are not “Cold”: A Literature Review of the Emotional Relationship between Consumers and Intelligent Social Robots]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0vJNTpIAN-Uwzl-qDue-YZ23-xWUVXblHzjlz DAJ-SUFE 2024-06-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Impact of Temperature on Consumer Behavior: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A6685388b-9b9b-4d6f-b3b3-dcb4530e50f5 DAJ-SUFE 2024-05-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Effect of Consumer Expertise: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A47d654c1-c2be-4d6e-976a-74cd46f7107d DAJ-SUFE 2024-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]From Things to People: The Concept, Shaping, and Outcomes of Personal Brand]]> http://qks.sufe.edu.cn/J/ArticleQuery/A40ddb76a-d1c2-401d-bed5-0352eb8b31ca DAJ-SUFE 2024-03-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]How to Use “Jade of Other Mountains” in Cultural Resources? A Study on Consumer Responses to Brand Cultural Appropriation Based on the Grounded Theory]]> http://qks.sufe.edu.cn/J/ArticleQuery/641d9250-8db7-4308-86f2-8fcbed919a57 DAJ-SUFE 2024-03-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Highlight Similarity between Users or Similarity between Products? The Impact of Recommendation Interpretation Frameworks on Consumer Click Intention]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0d19078f0-209e-406f-864c-61260c2e0085 DAJ-SUFE 2024-03-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“Benefit First” or “Environment Priority”? The Impact of Money and Time Resources on Green Consumption]]> http://qks.sufe.edu.cn/J/ArticleQuery/17c3d886-1c4d-4667-9984-2fdd2c1ba5b3 DAJ-SUFE 2024-02-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Lay Theory from a Marketing Perspective: Connotations, Effects, and Invocations]]> http://qks.sufe.edu.cn/J/ArticleQuery/153c3ece-a06a-490a-97f1-3c29fd51a985 DAJ-SUFE 2024-01-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Impact of Humorous Advertising on Brand Gender]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0c31d4843-272c-441d-9733-0919194d4d91 DAJ-SUFE 2023-12-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Can “Empathy” be Realized by “Analogy”? A Study on the Tactile Empathy Effect of Tactile Cues in Online Product Display Images]]> http://qks.sufe.edu.cn/J/ArticleQuery/1449ff93-7bf7-41e6-a714-ae99c4487b21 DAJ-SUFE 2023-12-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]The Effect and Mechanism of COO Identity Strategies for Chinese Overseas Brands: A Cross-country Comparative Study of the Vietnamese Market and the Japanese Market]]> http://qks.sufe.edu.cn/J/ArticleQuery/A7d234fd0-57e6-4495-ace0-9b5931641f7f DAJ-SUFE 2023-12-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Metaverse in the Field of Consumption: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/3b5a93f9-8bbe-4571-8e1b-1d17baee6b77 DAJ-SUFE 2023-08-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Consumption Habits: A Review and Prospects]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0bd6df5ba-c4c3-4565-9cc3-e9d583fc95cb DAJ-SUFE 2023-07-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Consumer Self-construal, Conflict Resolution Styles and Preference for Polarizing Products]]> http://qks.sufe.edu.cn/J/ArticleQuery/260e0eda-0a94-4789-9f11-0ed95ad75e9a DAJ-SUFE 2023-06-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand]]> http://qks.sufe.edu.cn/J/ArticleQuery/A0b66b913c-0429-4478-89da-70c55ed92758 DAJ-SUFE 2023-05-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Consumer Global-Local Identity: A Literature Review Integrating Consumption-and-Culture andCitizenship-and-Community Perspectives]]> http://qks.sufe.edu.cn/J/ArticleQuery/A04758e27-d535-454d-babb-4691861e6166 DAJ-SUFE 2023-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference]]> http://qks.sufe.edu.cn/J/ArticleQuery/A5782bbf0-c5c1-4c1f-b63f-e52bab819bd9 DAJ-SUFE 2023-04-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Peer Influence, Community Climate, and Customer Citizenship Behavior: The Moderating Role of Brand Community Types]]> http://qks.sufe.edu.cn/J/ArticleQuery/649ef2f8-a8d5-4a99-ad8e-e9f9d68dec83 DAJ-SUFE 2023-03-20 <![CDATA[[MARKETING | Department of Academic Journals, SUFE]Research on the Impact of Resource Scarcity on Consumers’ Preference for Green Products]]> http://qks.sufe.edu.cn/J/ArticleQuery/A4bb86c6c-8f67-4ddb-b70b-45261133fbb9 DAJ-SUFE 2023-02-20