西方策略性企业慈善行为理论、实践与方法评介
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外国经济与管理 2005 年 第 27 卷第 09 期, 页码：39 - 45
摘要
参考文献
摘要
策略性企业慈善行为一直是国外管理理论研究的热点问题之一。本文比较详细地介绍了西方策略性企业慈善行为的产生、定义、种类、理论基础及其方法论研究成果,并简要论述了其对我国企业策略性地从事慈善活动的启示意义。
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[3]Steiner G A.Changing managerial philosophies[J].Business Horizons,1971,(1):5-10.
[4]Hunt A.Strategic philanthropy[J].Across the Board,1986,(7-8):23-30.
[5]Wood D J.Business and society[M].Glenview,IL:Scott Foresman,1990:13.
[6]Logsdon,Reiner and Burke.Corporate philanthropy:strategic responses to the firm’s stakeholders[J].Nonprofit andVoluntary Sector Quarterly,1990,19:33-41.
[7]Smith C.The new corporate philanthropy[J].Harvard Business Review,1994,(5-6):105-114.
[8]Roger Martin.The virtue matrix:calculating the return on corporate responsibility[J].Harvard Business Review,2002,(3):23-33.
[9]Varadarajan P R and Menon A.Cause-related marketing:a coalignment of marketing strategy and corporate philanthropy[J].Journal of Marketing,1988,(7):58-74.
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[11]Porter M E and Kramer M R.The competitive advantage of corporate philanthropy[J].Harvard Business Review,2002,(12):56-68.
[12]Keim G D.Corporate social responsibility:an assessment of the enlightened self-interest model[J].Academy of Man-agement Review,1978,(1):32-39.
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[17]Carol L Cone,Mark A Feldman and Alison T DaSilva.Causes and effects[J].Harvard Business Review,2003,(7):65-73.
引用本文
唐更华, 许卓云. 西方策略性企业慈善行为理论、实践与方法评介[J]. 外国经济与管理, 2005, 27(9): 39–45.
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