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3232创业环境复杂性与个体认知有限性之间存在天然矛盾，创业者不得不依赖刻板印象信息提供的认知捷径来提高决策效率。性别刻板印象议题由此成为女性创业研究的热点，产生了丰富的实证和综述成果。以往研究认为性别刻板印象给女性创业带来了诸多障碍。最新的研究逐渐突破一元观点，强调其会产生多元复杂影响，但这些研究结论尚未被系统总结。因此，本文检索并梳理了2000—2023年间发表的189篇中英文文章，构建了女性创业活动中性别刻板印象的“来源—激活—影响—干预”分析框架。框架辨析了创业领域性别刻板印象的四种来源渠道；区分了激活性别刻板印象的两条不同路径；明确了性别刻板印象通过多元创业主体影响女性创业的过程，尤其揭示了其发挥反常识性积极作用的内在机制和特殊情境；最后，总结了干预性别刻板印象作用的五种策略，提出了未来研究的展望。研究结论展现了性别刻板印象对女性创业活动的多元复杂影响，为推动性别平等和创业多样性提供了重要的理论依据。
性别刻板印象与女性创业活动：研究综述与未来展望
摘要
参考文献
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引用本文
张慧, 韩梦薇, 刘德文, 等. 性别刻板印象与女性创业活动：研究综述与未来展望[J]. 外国经济与管理, 2025, 47(8): 102-118.
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