28 
23在“双碳”目标背景下，家族企业如何通过绿色创新实现可持续发展已成为重要研究议题，但作为高度可见且难以逆转的家族身份标识，家族命名将如何影响企业不同类型的绿色创新决策，现有研究尚缺乏系统分析。基于2008—2024年中国A股上市家族企业样本，本文从声誉效应与禀赋效应视角出发，区分了绿色管理创新与绿色技术创新，实证分析了家族命名对两类绿色创新的差异化影响，并检验了分析师关注与二代涉入的调节效应。研究发现，家族命名显著促进绿色管理创新，但抑制绿色技术创新；分析师关注强化了家族命名与绿色技术创新之间的负向关系，对家族命名与绿色管理创新的关系无显著作用；二代涉入削弱了家族命名与绿色管理创新之间的正向关系，同时进一步增强其对绿色技术创新的抑制效应。研究揭示了家族命名企业在绿色创新决策中“声誉激励”与“风险规避”并存的双重逻辑，为理解家族企业绿色转型路径提供了新的经验证据。
家族命名与企业绿色创新——基于中国上市家族企业的实证研究
摘要
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引用本文
宋丽红, 耿静涛, 梁强, 等. 家族命名与企业绿色创新——基于中国上市家族企业的实证研究[J]. 外国经济与管理, 2026, 48(3): 65-81.
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