5421 
2363用户创业在实践中发挥的重要作用已引起学界重视，并吸引越来越多的学者开展相关研究。尽管较多学者认为领先用户更可能发展成创业者，但是领先用户如何转化为创业者的理论机制还未得到深入揭示。基于此，本研究将领先用户特征作为驱动因素，构建了“用户创业意愿形成”和“用户创业行为转化”的两阶段用户创业行为整合模型。结果表明，领先用户特征通过激发其创业意愿产生进而促进其创业行为开展；进一步发现，主动性人格水平越高，领先用户特征越能激发其产生创业意愿；领先用户创业意愿向创业行为的转化过程则更为复杂，领先用户越处于用户社区中心位置，其创业意愿越可能转化为创业行为；领先用户的创业自我效能感越高，越能增强用户社区中心性在创业意愿向创业行为转化过程中的促进作用。研究结论有效揭示了用户创业者的生成机制，并进一步深化和拓展了领先用户理论。
反客为主：领先用户如何成为创业者？
摘要
参考文献
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引用本文
尹苗苗, 李纪莹. 反客为主：领先用户如何成为创业者？[J]. 外国经济与管理, 2023, 45(6): 137-152.
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