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【With the same tag:【purchase decision】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Effect of Consumer Expertise: A Review and Prospects

Wu Bo, Song Mengjia, Cao Fei

Consumer expertise is defined as the ability to successfully perform product-related tasks. The rapid development of the Internet era has made it more convenient for consumers to obtain ex...

First published at: Apr 20, 2024

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doi:10.16538/j.cnki.fem.20230902.303

Foreign Economics & Management, Vol. 46, Issue 04, pp. 136 - 152

| F270

A Literature Review of Consumer Superstition and Prospects

Guo Yulang, Zhang Pan

Superstition is always very ubiquitous in consumer behavior context. With the advent of information age, undiscerning consumers are more and more susceptible to the superstitious beliefs. ...

First published at: Oct 20, 2016

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doi:10.16538/j.cnki.fem.2016.10.009

Foreign Economics & Management, Vol. 38, Issue 10, pp. 117 - 128

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