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Does “Home-try-on” Work? A Comparative Study on the Purchase Behavior of Strategic Return Consumers and Non-return Consumers
Wang Qian, Zhang Hongchao
First published at: Jun 20, 2022
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doi:10.16538/j.cnki.fem.20220405.301
Foreign Economics & Management, Vol. 44, Issue 06, pp. 63 - 76
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